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I am a computer techncian with a variety of clients, most of whom are not computer savey and are always looking for the easy solutions, but have a lot of problems with other oprating systems. When I talk to them about ubuntu they pull a funny face and say it is too much hard work. What do I say to them?

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You should say what I am saying to my friends(windows users): Yes because It is new to you. You addicted to a none standard OS which prefer ease of use to safety. Ubuntu is a new world. With its graphical environment you will have same thing (very easy) but still very secure and stable. The hard part of Ubuntu is its command line. It is learn able and almost same thing as any other POSIX OS like mac and uinx and it will make you very powerful. I suggest you the ultimate power, security and stability. And more important it is all FREE!!!

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Is this about you, or about them? What is easy for you, and what is easy for them? If money is no objection, I would advice a Mac.

Many people want or need MS Office or Photoshop. If so, bad luck! Using Wine to get that working is a nightmare. I've tried it, and it doesn't work. After a while some problem will emerge, and it will be ugly. Virtualbox for these things is no option either, even a windowless VM will be confusing, with different GUIs. And it will result in the question - if Linux can't do this, why would I want it?

If they only browse the net, use Gmail or Hotmail or other online stuff, maybe Thunderbird, then you might get lucky. If they only use simple Excel sheets, without macros, and Word documents where layout it not important, then LibreOffice might be an alternative.

I see Ubuntu as a better alternative for Chrome OS for "normal" people. I use it as work desktop and may switch to it from my Mac in the future, although to be honest there are just too many apps that I can't do without.

If security and money are issues, then Ubuntu is a good choice. It runs on old hardware, it's easy to update and maintain if you stick to a default setup.

I can understand what you want, but be honest and think what is best for your clients. And if Windows fails often, doesn't that mean more money for you?

SPRBRN
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You can say that there is a possibility to install Windows software using Wine and maybe show them a computer with working Windows software. I also strongly recommend using MATE. And I presume you are installing software for them, so tell them about Windows software available as Linux versions. Also, you can point out that almost everything in Linux is free, show them how does apt work and how easy is to install software using apt-get or aptitude. Also, there is a plenty of software available as equivalents but for free.