pay-per-install

English

Noun

pay-per-install (plural pay-per-installs)

  1. (Internet marketing, often attributively) An online advertising model in which the advertiser pays the hacker (typically a criminal or botnet owner) whenever the malware with ads are installed and are clicked by a user.[1]

References

  1. ^ https://www.justice.gov/archives/opa/pr/911-s5-botnet-dismantled-and-its-administrator-arrested-coordinated-international-operation
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