RushTok

From Rush +‎ -Tok.

RushTok

1. (social media) The community of TikTok users who are participating in a sorority rush (a regulated period of recruitment for sororities).
   • 2021 August 17, Allie Jones, “What is #BamaRush? Decoding RushTok on TikTok”, in The New York Times‎^[1], New York, N.Y.: The New York Times Company, →ISSN, →OCLC, archived from the original on 22 May 2023:

     If this combination of words means anything to you, you have probably been watching sorority rush videos on TikTok. If not, that's OK — there's still time to figure out the rhythms and codes of RushTok, one of the platform's latest viral hits.

   • 2023 August 18, Allison Armijo, “Bama Rush TikTok explained: Guide to RushTok phenomenon”, in Los Angeles Times‎^[2], Los Angeles, Calif.: Los Angeles Times Communications, →ISSN, →OCLC, archived from the original on 18 August 2023:

     RushTok, which primarily features videos of PNMs describing their OOTD (outfit of the day) for each of the main sorority events at Southern universities, is a way for those rushing to document and share their experiences with the recruitment process.

   • 2025 August 10, Jeanette Settembre, “Inside the wild, pricey sorority rush season, fueled by TikTok, helicopter moms and hired consultants”, in New York Post‎^[3], New York, N.Y.: News Corp, →ISSN, →OCLC, archived from the original on 11 August 2025:

     "I have seen girls get cut from houses they want — they end up leaving to go to a different school," said Kylan Darnell, 21, a senior at the University of Alabama and the queen of #RushTok, with more than 1 million followers on TikTok.